Tired of bullsh*t marketing and growth hacking books that don't give you any f***ing idea what you have to do to get users/traffic/revenue?
We are too, so we made this step-by-step guide anyone can use to start growth hacking immediately, using proven strategies we've used ourselves.
I’m an entrepreneur and one of the creators of the e-book and video course: “Secret Sauce: A step-by-step guide to growth hacking”, along with growth hacker and my co-author, Austen Allred.
The truth is that marketing is pretty easy once someone tells you what you should be doing. The only problem is that no-one wants do that.
There’s too much money in consulting and selling books about the veneer without ever giving up the actual secret sauce.
“This book and video course won’t be like that. In fact, they’ll be very different from that, and probably nothing like what you’re used to. Here’s why: Secret Sauce is not so much a book as it is a tutorial.
Secret Sauce is a step-by-step, systematic dismantling and dissection of every channel and practice that actually works, laid out one after another. It’s a guide that will handhold you all the way to getting traffic, users, and revenue.
Our goal with this book and course is that someone who knows absolutely nothing about marketing could sit down, follow the instructions, and make what they’re doing blow up. We’ve done this before - a lot.
Our combined efforts account for millions of monthly pageviews, millions of social followers, millions of emails, millions of dollars in revenue -- no matter how you slice it, this stuff just works. We’ve tried hundreds of growth hacks in order to give you only the methods we know will work.
Most everything you’ll read is something anyone can do with a little bit of effort, and which requires very little (or zero) marketing budget.
By the time you finish this book, you will not only have a dozen ideas about different strategies that can help your idea succeed, but you’ll know exactly what it takes to implement each one of them.
After you read this book you will be able to sell units of and get users signed up for literally anything.
What you’ll find in the growth hacking playbook works.
I was on welfare/benefits 3 years ago, and used growth hacking techniques to get millions of visitors to websites I created and raise hundreds of thousands of dollars in investment, and got into the Techstars accelerator. I then launched a growth hacking agency and have used these techniques to move hundreds of thousands of people to websites, and acquire tonnes of users and followers for startups.
A key change in my life happened a year ago. An accelerator had heard I was a “growth hacker” and asked me to give a talk to their current teams. I put together a slide deck of what I considered the basics, and gave a presentation. Halfway through my talk I realised half of the room was taking pages of notes, while the others stared at me in disbelief. The minute my talk finished, founders ran up to me asking for my slides and if I did consulting. I was surprised- I hadn’t seen many people in marketing give talks and presumed you were meant to give practical advice and show people how to do things, pieces of software you can use to automate things, etc. this was not the case. I gave more talks and it’s an incredible feeling how much people find my talks useful. That’s where the idea for this book came from. Give as many people practical, actionable advice and strategies as possible. My growth hacking talk was eventually voted best workshop of SXSW V2V 2015. Earlier this year I gave a 30-date speaking tour of America, and am so excited to get this knowledge out there in full for the first time.
This is the first time I’m pulling back the curtain and unveiling my secrets, along with my co-author Austen Allred, who has moved millions of visitors and dollars through growth hacking across every channel from SEO to Pinterest and everything inbetween.
What you’ll discover in Secret Sauce can be used for good or evil. It is very powerful stuff. Right now, only a few people know how to do these things. We’re blowing the whistle on the tactics other people are using, and handing you the tools to do them yourself, and find your secret sauce.
And with that substantial word of warning, we launch our Indiegogo. If this book gets funded, it will be available very soon after, or most likely, before, the Indiegogo ends. We’re not sure what the blowback is going to be as no-one has done a book like this before. If you’ve ever read a marketing book and found it didn’t contain enough specific strategies to try, the growth hacking playbook is for you. If you work in marketing and want to use new techniques to boost your companies brand and get promoted, this book is for you. And if you run your own company, you are going to adore this book.
Secret Sauce will give you the tools you need to execute growth hacking strategies in a wide range of environments—but I have another goal in sharing it with you.
As many have pointed out to me, I could keep this information to myself and make more money from clients- but I truly believe we’re all better off if we share the knowledge and grow our companies together. As such, everyone who donates anything will be invited into a private growth hacking group on Facebook, where we’ll create an ongoing community to help each other with our digital marketing and startup growth problems. I wish there had been a group like this when I was on welfare and starting out on my company three years ago, rather than having to learn it all by trial and error. There’ll be no links or spam in the group, just questions, answers, and discussions from and to the community around this area which has so little useful information. This will make sure that the learning will continue after the campaign ends.
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